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Retail Meta Ads
Beauty Brand Glossier Achieves 60% Traffic Increase with Targeted Instagram Ads
Targeted Instagram ads fuel brand awareness and e-commerce growth.
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Services
Paid Advertising
Platforms
Project Timeline
1 Year
Industry
RetailIncreased in ROI revenue
70
%
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Project Overview
- Client: Glossier, a beauty brand seeking to build brand awareness and drive sales in a competitive market.
- Challenges: Growing their customer base and maintaining engagement on social media.
- Goals: Increase brand visibility, drive traffic to their e-commerce site, boost sales, and build a community of loyal customers.
Project Execution
- Strategy: Leveraged Instagram's advertising platform to create and run targeted ads alongside engaging organic content.
- Tactics & Implementation:
- Developed visually appealing ad creatives aligned with Glossier’s brand aesthetic
- Targeted specific demographics and interests through Instagram's ad targeting options
- Utilized Instagram shopping features to streamline the path to purchase
- Fostered a sense of community through user-generated content and influencer partnerships.
Results
- Quantitative Outcomes:
- Exponential growth in Instagram following
- 60% increase in website traffic from Instagram
- Social media-driven sales contributed to a significant portion of overall revenue (up to 70%)
- Qualitative Outcomes:
- Increased brand awareness and recognition
- Stronger community of engaged followers
- Established Instagram as a primary sales channel
